About
We are a South African based Destination Management Company
with a trusted name in the industry. We pride ourselves in providing
unforgettable and personalised experiences for each and every one of our
guests. Our family owned and managed business-model allows us to make decisions
that fit your unique travel interests.
We believe in visiting and experiencing the untouched.
Places less visited. Communities that need connecting. Our itineraries include
all the popular destinations and iconic stops, at your request, and our
consultants will educate you on the unique experiences we have to offer –
creating enduring and long lasting memories.
Primaluce Tours & Safaris was established in 1998 by
Chris Murray, the owner and founder. Chris’ early childhood showed signs of his
inherent love of the wilderness. He grew up in Salisbury, Rhodesia now known as
Zimbabwe (a true child of the bush), and moved to South Africa in 1975. His inspiration
behind the company name stemmed from his deep love of the African sunrise. He
then formailised his bush knowledge by gaining his National Certificate (NQF 5)
in South Africa and continued to expand his operations throughout Southern
Africa. In 2015, his son joined the business to continue the family legacy…
Cameron Murray was lucky enough to spend most of his
childhood venturing off in to the Kruger National Park or a remote location in
Africa. This is where his love for the African communities, the untamed
wildlife and bush started to flourish. His passion for community development
and all-inclusive growth is evident in his homestay initiative in Northern
Limpopo.
Together, we combine our experiences and knowledge in the tourism industry to craft unique and unforgettable tours for you.
As a registered Tour Operator and SATSA (South AfricaTourism Services Association) member we have preferential agreements with our
network of trusted accommodation and service providers and you will benefit
from our well established network, resulting in your trip being cheaper than if
you organise it yourself, plus we assist you with personalised service every
step of the way.
We have incorporated some clever technology in our business allowing
us to quote you on every travel option, from camp sites to high end luxury. Our
years of experience and knowledge of the continent makes us your privileged
travel contact. We give you the freedom to choose between driving yourself on
the tour or being accompanied by a qualified professional guide who will guide
you and impart factual knowledge about the areas you visit. If you prefer to
stay off the ground, we can book your local flights from location to location
and have our team of experts meet and greet you on the ground.
Whether you are old or young, interested in adventure or history, we will pair you up with the best guides in the industry. Our consultants will make sure they understand your interests at the time of booking your trip. We guarantee you that your guide will become a trusted friend by the end of your tour.
With over 25 years experience in the industry, we have been able to fine tune our tours and make sure we understand what works for our guests. There are so many different lodges, hotels, experiences and attractions to see throughout Southern Africa, so we ask you to trust us when planning your dream holiday
The appearance of the SATSA logo is a sign of quality and commitment to service excellence and recourse for buyers and tourists. SATSA members adhere to a strict Code of Conduct and are required to submit documentation pertaining to their business annually so that the association can verify they are indeed running a healthy business that can be recommended to international tour operators.Members are bonded with third-party indemnity, ensuring financially sound relationships when using them as suppliers.